U.S. — Three mega retail corporations – ALDI, Target and Walmart – are slashing prices for the holidays after years of higher costs.
ALDI is offering its lowest-priced Thanksgiving basket in five years – a full meal for 10 people at less than $47, according to a news release.
"Every day at ALDI, we are focused on finding ways to deliver the lowest possible prices for our customers – and this Thanksgiving is no different," said Jason Hart, CEO, ALDI. "With 25% of U.S households now shopping ALDI, we know grocery prices are still top of mind for customers. We worked hard this Thanksgiving to deliver the best value and quality products so everyone can enjoy a traditional meal with family and friends without having to scale back."
Target is getting in on the holiday spirit by trimming regular prices on more than 2,000 items across owned and national brands, including food and beverages, everyday essentials, holiday gifts and décor.
"We know families are excited to celebrate the holidays, so Target is committed to helping them find joy without compromise — with great products across our assortment at even lower prices," said Rick Gomez, executive vice president and chief commercial officer, Target.
These new price reductions are on top of the retailer's everyday low prices. In May, the Minneapolis-based retailer announced it would cut prices on about 5,000 items, reportedly saving customers millions of dollars this summer. The retailer surpassed its 5,000-item price cuts promise, lowering prices on more than 8,000 total items year to date. By the end of the holiday season, the company said it will have lowered prices on more than 10,000 items during the year.
“Some of the holiday’s most special moments take place around the dinner table. At Walmart, we are committed to offering customers even deeper savings on top of our Every Day Low Prices for all their mealtime needs,” said John Laney, executive vice president, food, Walmart U.S.
Annie Gimbel
